Why?

Since I was a little girl, I’ve always had a love for fashion—whether it was putting together outfits, window shopping for hours, or expressing myself through my personal style. Fashion has always been more than clothes to me; it’s a form of creativity, confidence, and storytelling. I’m passionate about working in this industry because it constantly evolves, inspires, and connects people. Being part of this industry would quite literally make my five-year-old self’s dreams come true.

Industry Inspirations

One of my biggest industry inspirations is Peppermayo—the brand perfectly balances trend-forward pieces with a fun, approachable aesthetic. I admire how they’ve built a strong online presence through relatable, creative content that speaks directly to their audience. Their ability to stay ahead of trends while keeping their brand identity consistent continues to inspire how I think about fashion marketing and brand storytelling.

SKIMS is one of my biggest inspirations for how it redefined shapewear through inclusivity, comfort, and body positivity. I admire the brand’s strong, consistent visual identity and how it uses social media and influencer marketing to spark real connection. SKIMS shows how purpose-driven branding can lead to both cultural relevance and lasting impact.

ZARA inspires me with its ability to bring runway-level fashion to the everyday consumer in a fast, trend-driven way. I admire how the brand keeps its aesthetic minimal and elevated while moving quickly to stay relevant. Their approach to visual storytelling and global branding continues to influence how I think about accessible yet aspirational fashion.

Beauty

Why?

Beauty has always been one of my biggest passions, and for me, it’s all about how it makes you feel. My favorite part of the day is doing my makeup—whether it’s a full, detailed routine or just five minutes before running out the door. It’s a moment that’s just for me, where I get to be creative, unwind, and start the day feeling confident. That personal connection is why working in this industry would be a dream come true.

Industry Inspirations

Saie Beauty has quickly become one of my top beauty inspirations because of its clean formulas, eco-conscious mission, and beautiful packaging. I admire how the brand makes high-performance products feel fresh, modern, and accessible. Their balance of sustainability and sleek design reflects where I see the future of beauty heading.

Tower 28 inspires me for its commitment to clean, sustainable beauty that's also fun and approachable. I love how the brand combines transparency with vibrant, minimal packaging that stands out on the shelf. Their focus on sensitive skin and non-toxic formulas shows that beauty can be both effective and ethical.

Tarte inspires me because it is a women-owned brand that promotes cruelty-free, clean beauty with a bold, confident twist. I admire their ability to connect with customers through vibrant packaging, inclusive campaigns, and community-driven initiatives. Tarte’s story proves that purpose and product can work hand in hand to build lasting brand loyalty.

Fenty Beauty is a major inspiration because of how it revolutionized the industry with its commitment to inclusivity. From shade ranges to marketing, the brand set a new standard—and proved that diversity and innovation go hand in hand.

Rare Beauty inspires me for how it prioritizes mental health, authenticity, and self-love alongside its products. I admire the brand’s mission to break unrealistic beauty standards while still delivering high-performance makeup that enhances natural features.

e.l.f. inspires me for how it consistently delivers high-quality, on-trend products at an affordable price point. I admire the brand’s ability to stay innovative, socially conscious, and accessible—proving that great beauty products don’t have to break the bank.

Photography

Why?

Photography has been one of my biggest creative passions for as long as I can remember. There's something so powerful about being able to capture a single moment and tell a story without saying a word. Whether I’m shooting content for a brand, documenting an event, or simply taking photos for fun, photography allows me to express emotion, detail, and personality through composition and light. I love how every photo holds meaning—sometimes in the smallest details—and how it gives me the opportunity to see the world from different perspectives. One of the things I cherish most is knowing that one day, I or even my future kids will be able to look back on these photos and relive the memories, the emotions, and the little everyday moments that made up my life. Over time, it’s become more than just a hobby; it’s a form of storytelling that’s helped shape how I see beauty, branding, and connection in both my personal and professional life.

Industry Inspirations

Nikon has always been a source of inspiration for its rich color science and attention to detail. I admire the brand’s long-standing history in photography and how it continues to push creative boundaries with advanced features and stunning visual output.

Canon inspires me with its reputation for reliability, sharp image quality, and user-friendly design. It’s a go-to for both beginners and professionals, and I admire how the brand continues to innovate while staying true to its classic roots in photography.

Lumix stands out to me for its compact, mirrorless cameras and exceptional video capabilities. I’m especially inspired by how the brand blends powerful performance with sleek, travel-friendly designs—perfect for content creators on the move.

I PERSONALLY OWN A CAMERA FROM EACH OF THESE BRANDS.