Professional Experience
White Oak Lavender Farm
Marketing Associate
I began my role as a Marketing Associate at White Oak Lavender Farm during my junior year of college and continued through May 2026. During my time there, I led end-to-end marketing strategy and execution across social media, email, and digital campaigns. From December through May, I worked full-time to develop and implement a comprehensive year-long marketing plan, driving revenue growth, increasing brand visibility, and creating a scalable system to support long-term success.
Social Media & Content
Led content strategy across Instagram, Facebook, and TikTok. Launched and grew TikTok to 1,000+ followers in under 3 months through trend-driven video content. Developed and executed seasonal campaigns, giveaways, and event promotions while producing high-performing photo and video content to increase engagement and brand visibility.
My vision came to life when I pitched and launched the farm’s first influencer event. It was a 2 hour afternoon filled with relaxation, connection and of course lots of lavender. This event was a huge success. I invited 20 women JMU influencers who all got to bring a plus one. Seeing this idea turn into an experience & a memory people will cherish forever reminded me why I love marketing!
Take a look at some of my favorite TikTok content I created!
Digital Marketing & Campaign Execution
Developed and executed digital marketing campaigns across social media, email, and paid advertising platforms. Created and managed digital ads, promotional campaigns, and seasonal content to support product launches, events, and brand initiatives.
Worked across multiple platforms to ensure cohesive messaging and consistent brand presence, while adapting content to fit each channel’s audience and performance style.
Print Marketing
Designed and produced a wide range of branded materials, including print ads, rack cards, and Virginia Welcome Center marketing assets (banners, post cards). Led creative direction for photoshoots and campaign visuals, ensuring all content aligned with the brand’s aesthetic and storytelling.
Brought brand concepts to life through visual design, layout, and content creation, maintaining a cohesive and elevated brand identity across both digital and physical touchpoints.
Emilee Lupisella
+1 (404) 232-5783
emileelupisella18@gmail.com